Crossroads share a study report of GE on its Volunteer Programs in China.

The author writing:

Fortunately for us, there are firms like GE who not only have a passion for CSR, but also for measuring everything, and fortunately they were willing to share their most recent results.Results that will go a long way to show how through their programs they are effectively engaging their employees, developing long term programming, and building the internal branding of their firm.

and the report:

One of the key reasons why GE is so successful in driving volunteerism, is simply because employees are the greatest supporters of this meaningful initiative.

Therefore, at the end of this year, we conducted the 2008 Greater China Volunteer Survey to listen more closely to employees’ voices, and collect their opinions in order to make more future improvements

To download the full report,right click here